RESEARCH AND WIREFRAMING
Wireframing is a visual representation of the UI (user interface), which is stripped of any visual design or branding elements. It is used to define the hierarchy of items on a screen and communicate what the items on that page should be based on user needs. This was important to the development of Homed as designing with a 'block' system in mind was a completely new was of thinking for Stuff and Editors.
Homed branding developed off the current Stuff logo, which was rebranded at the start of the year. It wasn’t about creating a new identity for this digital platform but incorporating the already existing Stuff branding and developing the sub-brand from its influence.
NEW RESPONSIVE TEMPLATE
Responsive web design (RWD) is an approach to which is aimed at allowing web pages to be viewed in response to the size of the screen or web browser one is viewing with. Homed, which is the new section on Stuff under ‘Life & Style’ had rich, deep and ever-changing content which also includes photo galleries, stories, house tours, and videos. It encompasses ideas for all styles and budgets for the home, making it easy for visitors to pick up ideas and buy things they love. This is the first section of the Stuff website to be made full responsive and be able to adapt to content.
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